私隱政策 Privacy Policy (TVBAnywhereNA.com)

Privacy Policy – Last updated on July 15, 2021

This Privacy Policy describes how TVB (USA), Inc. (“TVB”, “we”, “us”, or “our”) collect and treat the information provided by USER (“you”, “your” or “yourself”) or your computer, mobile device, consumer electronic device or other mechanism or devices when you install, download, access or use any of the following platforms (“our Platforms”):

https://www.tvbanywherena.com/ (previous named as www.encoretvb.com) (“our SITE”), and/or
TVBAnywhere North America (previous named as encoreTVB) Applications (“our APPs”)

This Privacy Policy is incorporated into and forms part of our Terms of Use. This is a binding legal agreement. If you do not agree to comply with this Privacy Policy, then you should not use our Platforms, and you should exist our Platforms immediately. We reserve our right to modify any part of this Privacy Policy at any time by posting the modified version on our Platforms. Unless as stated below, all modifications shall automatically be effective upon posting on our Platforms and shall supersede any previous versions of this Privacy Policy. You agree to review this Privacy Policy on our Platforms regularly to ensure that you aware of any modifications. By continuing to access or use our Platforms after any amendments to this Privacy Policy, you are agreeing to this Privacy Policy as revised.

By installing and/or using this APP and/or SITE, you agree and accept the Terms of Use and all the terms and policies of this Privacy Policy as stated in the following:

What Information Collected from You
1. There are two types of information we collect from you when you use our Platforms. 1) Personally Identifiable Information (“PII”) – information that you provide that can identify you as a specific individual; 2) Non-personally Identifiable Information (“NPII”) – information that we collected passively or automatically about you but cannot be identified as you.
1. Account Information: When you register as a “Registered Member”, enter a promotion, or link your profile on a third-party site or platform with your registration account, you provide personal information including PII to allow us to establish your account and to communicate with you in connection with your use of our Platforms. If you register using other third-party platform or social network, you agree for us to collect your profile information from that third-party platform. When you enter any competition, games or any of our marketing activities, you may be required to provide us with your personal information. These information include your title, user name, first name, last name, gender, country, state and city of residence, date of birth, mailing address, phone number, email address, user-id, and password.
1. Transaction Information: When you purchase a product or service from us, you provide us with personal and payment information Transaction information including PII such as payment information (e.g. credit/debit card details), postal address, and telephone number. When you contact us by submitting a suggestion, complaint, question, request or any other matters through email correspondence, your information including PII such as email address, name and other information will be collected by us.
1. Usage and Device Information: When you access or use our Platforms, your usage or activity and device information will be automatically collected. These information are NPII including but not limited to your usage, the content you view, your preferences, and how often you use our Platforms, advertising that you viewed or visited, device data, system and application software, your interaction with our Platforms and other online platforms such as your browser or device type, unique device identifier, IP address, version of the operating system, and device location. When you register as a “Registered Member”, your PII information will be used to track and collect including but not limited to your usage, activity and device information.
1. Third-Party Information: We may collect your information from or through a third-party product, service, application, website, our business partners, consumer report agency, data companies, advertising providers or servers, social networks, and other public domains. These information may include but not limited to information you provide in the public forums on other third-party, profile and activity Information from a third party or platform, usage data about the use of our platforms on a third-party platform, usage and advertising viewing data collected by third-party advertising providers.
1. Cookies and Similar Technologies: We and/or our business partners and/or other companies we work with such as advertising networks/providers use Cookies, web beacons, tags or similar technologies for collecting activity, tracking information and preference information from you. These information may include but not limited to demographics, device type, IP addresses, browser type, statistics about platform usage, internet Service Provider, pages visited, location, date and time, number of clicks, and other related information. You can disable or refuse certain Cookies. But if you do disable or refuse certain Cookies, some features of our Platforms may be difficult to operate or may not function at all. By using our Platforms, you consent to the use of these Cookies.

2. How We Use Your Information

Respond to your inquiries, requests, and comments.
Allow you to participate in any special features, activities or games offered on our Platforms, where you can choose to do so.
Enter you into sweepstakes, contests or promotions where requested.
In order to provide you with better services, we use your information to conduct research for further development and improvement of our Platforms and services.
To provide technical support, software updates, and product support as needed by you.
Send you newsletters and information about products, services and promotions relating to us and/or our business partners.
Send you service-related communications, including but not limited to announcements and administrative messages.
Customize or personalize advertising, offers and content made available to you based on your preference, usage and visits of our Platforms or other platforms, and the performance of those advertising.
Prevent fraud or potentially illegal activities (such as copyright infringement) when accessing and using our Platforms.
Enforce any terms and conditions and policies of using our Platforms.
Process your payment
Understand how the services of our Platforms are being used so that TVB can continuously improve them.
Perform statistical research and analysis either by us or by other third parties.

How We Share Your Information
Your information may be shared within us and among our affiliates, and used to help TVB better tailor our Platforms, our services and products to you.
Your information may be shared with our service providers that perform business services on our behalf, such as payment processing company, marketing emailing company, and analytics provider.
Your information may be shared with our business partners to perform business services such as content streaming and delivery services.
Your information may be shared with our third party advertiser or ad networks. These third party advertisers may use your information to understand your usage, visits of our Platforms and other platforms to better deliver targeted advertisements to you. They may also use your information to measure the effectiveness of their advertisements. We do not have access to or control over Cookies and other technologies that they may use. We are not responsible for the privacy practices of third-party advertisers.
Your information may be shared with law enforcement agencies, courts, regulators and government authorities.
Your information may be shared with any actual or proposed assignee, transferee or successor of or to our rights if we decide to sell any relevant part of our business.

How We Protect Your Information
We maintain procedural, technical and physical measures to help protect against misuse, unauthorized access and disclosure of the personal information you provide via our Platforms. However, no transmission of data is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access unlawfully your information even if there is a special notice that a particular transmission is encrypted. Therefore, any transmission of personal information to us is made at your own risk. If you believe that your interaction with us is no longer secure, please notify us using the Contact Us details below.
It is stated in the T&C that if you are under 18 years of age, you must review the Terms of Use and this Privacy Policy with a parent or legal guardian to ensure the parent or legal guardian acknowledges and agrees to the Terms of Use and this Privacy Policy. Should your parent or legal guardian not acknowledge and agree to the Terms of Use or this Privacy Policy, you must immediately discontinue its use and exit our Platforms. We do not knowingly collect or store any personal information from children under the age of 13 or 18 (depending on different State requirement). We encourage parents and guardians to spend time with their children online and to be fully familiar with the online services, applications or websites used by their children. If a parent or guardian becomes aware that his or her child under 13 or 18 (depending on different State requirement) has provided us with information without his or her consent, please contact us, and we will delete such information from our files within a reasonable time.
We will retain your information as long as we can to satisfy legal, tax, and our business requirements. If you do not wish our retention and/or use of your personal information at any time after giving us the information, you may e-mail us using the email address indicated under “Contact US” of our Platforms. We shall cease to use your personal information and shall disable your access to the relevant services upon receipt of your email notification. Your personal information will be removed from our storage three (3) months after we receive your above email notification.

Rights for California Residents:
If you are a California resident, you may request us to provide you with the direct marketing third-parties, with which we have shared your personal information. To process such request, you must either e-mail us using the email address indicated under “Contact Us” of our Platforms, or mail us using the mail address indicated under “Contact Us” of our Platforms. You must include your full legal name, address and the statement “Your California Privacy Rights” in your request.
If you are a California resident, you may request to access, change or erase your personal data stored with us. To process such request, you must either e-mail us using the email address indicated under “Contact Us” of our Platforms, or mail us using the mail address indicated under “Contact Us” of our Platforms. In your request, you must include your full legal name, address, the statement “Your California Privacy Rights” and the details of your request (i.e. access, change or erase), and you must attach/submit a copy of your government-issued ID for account verification purposes. You can expect it will at least take 30 days for us to verify and act on your request accordingly.
If you are a California resident, you may opt-out from having us selling your user’s information to any third party. The procedure for the above opt-out process is:
- For mobile apps, you must go to the setting of your device, under the privacy setting for advertising, turn on the Limit Advertising Tracking button/function.
- For website, you must click the “Do Not Sell My Personal Data” link at the bottom of the home page, and follow any instruction given on screen.

Privacy Policy Amendment
We reserve the right to amend its Privacy Policy at any time, and your use of our Platforms following the posting of such change to the Privacy Policy will constitute your acceptance of any such change.

Contact Us
You may contact us by using the email template included in the “Email US” of our Platforms.
Our email address is cs@tvbusa.com
Our mailing address is TVB (USA) Inc. 15411 Blackburn Ave., Norwalk CA 90650